Members of the events management team at LEGO Systems approached us in 2009 about providing fans with an interactive experience they could roll out across the country. We worked with their team to create the nationally touring LEGO® KidsFest, which provided families an interactive and immersive experience unlike any other. In 2013, BuzzEngine was awarded Best Proprietary Event by Event Marketer Magazine for the LEGO KidsFest. The tour made nearly 50 stops in the U.S. and Canada and welcomed over one million visitors.
BEAR’S RESTAURANT GROUP
In 2017, Bear’s Restaurant Group was in the midst of tremendous growth. Aside from expanding their highly popular smokehouse barbecue restaurants, they opened three new properties: Blind Pig Pizza, Chango Rosa Tacos, and The Cook & The Bear. BuzzEngine was brought on board to help streamline their messaging, work with the individual restaurants to stay on-brand, expand their social media presence, and provide marketing and public relations support. The results? On social media alone, BRG reached over 500% more people than in the previous six month period and decreased their cost-per-impression by over 16%.
vstar entertainment group
One of the nation's leading multi-concept media and entertainment platforms and producer of consumer shows and events, VStar Entertainment Group turned to BuzzEngine to help reimagine their long-time touring dinosaur experiences. Our work included consumer and competitive event research, ideation and creative concepting, high tech experience integration, management of RFP process for high tech activity development, floor plan design, and support of operations and marketing functions. The re-branded Discover the Dinosaurs: Time Trek unleashed two new national tours in 2017 featuring interactive experiences that blend animatronics with high tech, live performance, and hands-on fun.
warner bros. games™
WB Games asked BuzzEngine to create a dynamic indoor-outdoor activation to build awareness for a groundbreaking new video game. The result: a visually stunning environment with an interactive touch wall and individual gaming stations that has been featured at E3 LIVE in Los Angeles, at Universal Studios Florida’s Harry Potter Celebration, D23 (Disney’s fan event), and elsewhere.
THE SHOPS AT SOMERSET SQUARE
In 2016, Rouse Properties, managers for three-dozen upscale malls and shopping centers across the country, acquired their first property in the Northeast: The Shops at Somerset Square in Glastonbury, CT. Knowing that they wanted to make this charming, walkable lifestyle center into a destination for upscale shoppers and diners, Rouse Properties hired BuzzEngine to create a series of innovative monthly events and expand their media footprint.
Photo by John Groo
When Shake Shack opens a new Shack in your town, it’s cause for excitement. When that town is home to the founder’s alma mater, it’s really big news! BuzzEngine was engaged to help hype the opening of West Hartford’s Shake Shack at Corbin’s Corner as a homecoming for restaurateur extraordinaire and Trinity College alum Danny Meyer. We set up in-restaurant previews for media, influencers, and area VIPs and arranged for Shack Burgers to be dropped at some of Greater Hartford’s top culinary destinations. Best of all, Shake Shack received impressive coverage from major affiliates, online outlets, newsprint, and food bloggers.
LATINAS AND POWER SYMPOSIUM
Dynamo Marilyn Alverio seeks to share her desire to see Latinas expand their network, be inspired, and discover new skills to make them competitive and confident in the business world. The result, the Latinas and Power Symposium, is an annual event hosting a keynote address, workshops, a vendor market, and sponsor exhibitors. BuzzEngine is thrilled to be engaged for the symposium’s “Quinceñera” to provide design services, public relations support, event logistics, and vendor/sponsor recruitment.
THE COOK & THE BEAR
When award-winning chef Tyler Anderson (Chopped, Top Chef, Beat Bobby Flay) and business partners A.J. Auricchio and Jamie “The Bear” McDonald were looking to launch their new craft barbecue restaurant in West Hartford’s Blue Back Square, they turned to BuzzEngine for a variety of services. We developed a foodie press list including media, bloggers, influencers, and local dignitaries to invite to the restaurant’s grand opening. Since then, BuzzEngine provides daily Facebook, Instagram, and Twitter content, as well as helps promote weekly specials and delicious events.
Drawing on the non-profit arts background of our staff, TheaterWorks Hartford engaged BuzzEngine to help ideate and execute fundraising events and community outreach initiatives to source new audiences and revenue sources. With TheaterWorks' staff currently working at capacity, BuzzEngine has augmented development and marketing efforts to help this acclaimed professional theatre company achieve its goals. Our first collaboration on The Legend of Georgia McBride focused on LGBTQ outreach, post-show talk backs, and a sold-out performance by drag superstar Varla Jean Merman.
Cast of The Legend of Georgia McBride, Photo by Lanny Nagler
85th ANNIVERSARY PARTY
When LEGO Systems Inc. U.S. was looking to celebrate a milestone anniversary, they reached out to BuzzEngine to make sure the party rocked from start to finish. With 500 guests in attendance and dozens of activities, it was a lot to juggle — but we enjoyed every minute. The event featured a barbecue luncheon, three bands, a replica of the DeLorean from Back to the Future, a mechanical shark, zip lines, hors d’oeuvres, a custom creation by Charm City Cakes (a.k.a. The Ace of Cakes), escape rooms, a scavenger hunt, and much, much more. BuzzEngine worked closely with the LEGO team to create a memorable event incorporating advance in-house promotion, operations and logistics, and staffing.
Photo by John Groo
THE MARK TWAIN HOUSE & MUSEUM
When Mark Twain's National Historic Landmark home was looking to reinvigorate its beloved series of authors, artists, and thinkers in conversation, they turned to BuzzEngine. With our deep connections in the arts and literary fields, we were able to quickly assemble a lineup of journalists, writers, and performers that reflect Twain’s interests and draw new audiences to the museum.
Photo by Frank Grace
DK Publishing, which publishes LEGO® books, asked us, as one of the sponsors of the LEGO® KidsFest, to create and manage a fun and interesting experience as part of the nationally touring show. We developed “The DK Reading Rest Stop,” which offered a variety of LEGO books for family members to read in a cozy and calm environment. DK was thrilled with the experience and was part of the show since its inception in 2009.
CLOUDS AND A WAFFLE PRODUCTIONS
Film and theatre artist and entrepreneur Cie Peterson’s fledgling Two Clouds and a Waffle Productions needed a speedy jump-start on two initiatives: First, promotion for upcoming acting intensive workshops; second, a casting call for a new web series entitled Beige on Both Sides. With a very limited timeframe, BuzzEngine jumped in to provide press and social media support resulting in two successful workshops and casting of the ideal little girl for the role of Brooklyn. BuzzEngine will continue efforts to build awareness for Beige on Both Sides during filming and leading up to release. We are very excited to promote a woman-owned and operated independent production company.
For two years, BuzzEngine has worked with State Farm for some of their national event activations. This includes ideation and concepting of the consumer experience, location scouting, interface with event producers, asset management and activation logistics and operations.
LEGO® PLAY BALL TOUR
When LEGO Systems, Inc. wanted to find a new way to reach children for a brand-in-hand experience, BuzzEngine hit a home run with the LEGO® Play Ball Tour. In 2017, a 15-city minor league baseball stadium tour criss-crossed the country. Pairing with AA and AAA ballparks and LEGO, BuzzEngine created a family-friendly pre-game/gametime activity area and in-game experiences at no added cost to baseball fans.
To mark the occasion of their 30th annivesary, OUTFILM CT asked BuzzEngine to help share the exciting news. Connecticut’s preeminent and oldest film festival, highlighting works by and about the LGBTQ community, lit up the screen at Hartford’s Cinestudio in June 2017. In advance of the festival, BuzzEngine provided public relations services to spread the word and pack the house.
Boy Scouts of America/Family AdventureFest
Members of the national leadership team at the Boy Scouts of America asked us to provide a pilot experience for families that embodies the spirit of what the Boy Scouts are all about. We created the “Family AdventureFest,” a three-day event featuring physically appealing activities such as rock walls, paddle boarding, BMX racing and much more. In addition, we brought in nationally-known talent as well as local experts to do presentations. To track guests and provide the Boy Scouts with follow-up information, we obtained information about which activities attendees loved through a highly-successful RFID tracking system.
SCIENTIFIC DEVICE LABORATORY
This niche company, most noted for its ability to customize and manufacture slides and other products for those in the microbiology field, was looking to improve its sales base. We recommended and then created a course of direct mail, e-newsletters and marketing avenues as a way for them to reach academic and corporate institutions with new products they wanted to introduce. Positive results were seen in web traffic and sales almost immediately.
Knowing BuzzEngine’s deep understanding of the LEGO® consumer, Santoki LLC asked us to help launch their new line of buildable LEGO® Stationery with activations at LEGO® KidsFest and Play Fair. In addition, we provided marketing and social media presence to build awareness.
Best of Hartford Magazine
How do you celebrate the best of the best? When Hartford Magazine wanted to honor the winners featured in their annual "Best Of” issue, BuzzEngine made certain that the partygoers were treated like celebrities. From the perfect venue and lighting to music and dancing, from food and beverage to business and social networking - we did it all.
Food and wine shows
BuzzEngine began as LIFE Marketing & Events, and started with operating food and wine shows across southern New England. We managed the long-running Mohegan Sun Winefest, and owned and operated the Great Taste and Newport WineFest. We managed every facet of the shows, from logistics and marketing, to selling-in vineyards, and wrangling celebrity chefs.