lego-kidsfest-brick-pile

LEGO® KIDSFEST

Members of the events management team at LEGO Systems approached us in 2009 about providing fans with an interactive experience they can roll out across the country. We worked with their team to create the nationally touring LEGO KidsFest, which provides families an interactive and immersive experience unlike any other. In 2013, BuzzEngine was awarded Best Proprietary Event by Event Marketer Magazine for the LEGO KidsFest. BuzzEngine still produces the show, which has now made 36 stops in more than two dozen cities in the U.S. and Canada. This year, we will welcome our one millionth visitor to the show. 

OPERATIONS: Site selection • Facility contract negotiation • Transportation • Box office • Set-up and Tear-down • Asset management • Security • General services contractor • Hotel packages SALES: Sponsor and exhibitor sales • On-site retail • Ticketing • Customer service STAFFING: Brand ambassadors MARKETING: Market research • Competitive events • Partnerships • Public relations • Social media • Media buying • Owned media • Bloggers • Metrics and reporting • Consumer research • E-mail blast CREATIVE: Experience design • Floor plan design • Show style guide • Advertising fulfillment • Website design and maintenance • Graphics • Program guide • Signage • Tickets


warner-bros-video-game-activation

warner bros. games™

WB Games asked BuzzEngine to create a dynamic indoor-outdoor activation to build awareness for a groundbreaking new video game. The result: a visually stunning environment with an interactive touch wall and individual gaming stations that has been featured at E3 LIVE.

OPERATIONS: Site selection • Facility contract negotiation • Transportation • Set-up and Tear-down • Asset management • Security • General services contractor • Shipping and custom crates STAFFING: Brand ambassadors CREATIVE: Experience design • Graphics • Signage


THE SHOPS AT SOMERSET SQUARE

In 2016, Rouse Properties, managers for three-dozen upscale malls and shopping centers across the country, acquired their first property in the Northeast: The Shops at Somerset Square in Glastonbury, CT. Knowing that they wanted to make this charming, walkable lifestyle center into a destination for upscale shoppers and diners, Rouse Properties hired BuzzEngine to create a series of innovative and interactive monthly events.

OPERATIONS: Event management • Talent acquisition • Vendor coordination • Retailer liaison STAFFING: On-site event staffing CREATIVE: Event ideation MARKETING: Ad copy • Print media buys • Social media copy and Facebook page development • Press release • On-site flyers and signage


LEGO® PLAY BALL TOUR

When LEGO® Systems, Inc. wanted to find a new way to reach children for a brand-in-hand experience, BuzzEngine hit a home run with the LEGO Play Ball Tour. A cross-country, 15-city minor league baseball stadium tour is currently underway. Pairing with AA and AAA ballparks and LEGO, BuzzEngine has created a family-friendly pre-game/gametime activity area and in-game experiences at no added cost to baseball fans.

OPERATIONS: Site selection • Venue negotiations • Transportation • Tour routing • Truck pack • Set-up and tear-down STAFFING: Full-time Tour Road Manager • Brand Ambassadors CREATIVE: Experience design • Logo and graphics • Website collaboration • Scoreboard graphics • Signage • Truck wrap MARKETING: Media kits for baseball franchises • National press release • Social media copy


scientific-device-lab-brochure-comic

SCIENTIFIC DEVICE LABORATORY

This niche company, most noted for its ability to customize and manufacture slides and other products for those in the microbiology field, was looking to improve its sales base. We recommended and then created a course of direct mail, e-newsletters and marketing avenues as a way for them to reach academic and corporate institutions with new products they wanted to introduce. Positive results were seen in web traffic and sales almost immediately.

MARKETING: Metrics and reporting • Consumer research • E-mail blast CREATIVE: Graphics


dkpublishing-reading-rest-stop-booth

DK Publishing 

DK Publishing, which publishes LEGO books, asked us, as one of the sponsors of the LEGO KidsFest, to create and manage a fun and interesting experience as part of the nationally touring show. We developed “The DK Reading Rest Stop,” which offers a variety of LEGO books for family members to read in a cozy and calm environment. DK is thrilled with this experience and has been a part of the show since its inception in 2009. 

OPERATIONS: Transportation • Set-up and Tear-down • Asset management MARKETING: Social media • Metrics and reporting CREATIVE: Graphics


wine-tasting-pouring-sample

Food and wine shows

BuzzEngine began as LIFE Marketing & Events, and started with operating food and wine shows across southern New England. We managed the long-running Mohegan Sun Winefest, and owned and operated the Great Taste and Newport WineFest. We managed every facet of the shows, from logistics and marketing, to selling-in vineyards, and wrangling celebrity chefs.

OPERATIONS: Site selection • Facility contract negotiation • Transportation • Set-up and Tear-down • Security • General services contractor • Hotel packages SALES: Sponsor and exhibitor sales • Ticketing • Customer service STAFFING: Management MARKETING: Market research • Competitive events • Partnerships • Public relations • Media buying • Owned media • Metrics and reporting • Consumer research • E-mail blast CREATIVE: Floor plan design • Show style guide • Advertising fulfillment • Website design and maintenance • Graphics • Program guide • Signage • Tickets


santoki-lego-stationery-booth

Santoki

Knowing BuzzEngine’s deep understanding of the LEGO® consumer, Santoki LLC asked us to help launch their new line of buildable LEGO® Stationery with activations at LEGO KidsFest and Play Fair. In addition, we provide marketing and social media presence to build awareness

OPERATIONS: Site selection • Facility contract negotiation • Transportation • Set-up and Tear-down • Asset management • General services contractor • Shipping and custom crates STAFFING: Brand ambassadors MARKETING: Market research • Public relations • Social media • Bloggers • Metrics and reporting • Consumer research


boy-scouts-family-adventurefest-aerial-show-floor

Boy Scouts of America/Family AdventureFest

Members of the national leadership team at the Boy Scouts of America asked us to provide a pilot experience for families that embodies the spirit of what the Boy Scouts are all about. We created the “Family AdventureFest,” a three-day event featuring physically appealing activities such as rock walls, paddle boarding, BMX racing and much more. In addition, we brought in nationally-known talent as well as local experts to do presentations. To track guests and provide the Boy Scouts with follow-up information, we obtained information about which activities attendees loved through a highly-successful RFID tracking system.

OPERATIONS: Site selection • Facility contract negotiation • Transportation • Box office • Set-up and Tear-down • Security • General services contractor • Hotel packages SALES: Sponsor and exhibitor sales • Ticketing • Customer service STAFFING: Brand ambassadors MARKETING: Market research • Competitive events • Partnerships • Public relations • Social media • Media buying • Owned media • Bloggers • Metrics and reporting • Consumer research • E-mail blast CREATIVE: Experience design • Floor plan design • Show style guide • Advertising fulfillment • Website design and maintenance • Graphics • Program guide • Signage • Tickets


OUTFILM CT

To mark the occasion of their 30th annivesary, OUTFILM CT asked BuzzEngine to help share the exciting news. Connecticut’s preeminent and oldest film festival, highlighting works by and about the LGBTQ community, will light up the screen at Hartford’s Cinestudio in June 2017. In advance of the festival, BuzzEngine is providing public relations services to spread the word and pack the house.

MARKETING Public relations outreach • Press release • Media relations • Interview facilitation


best-of-hartford-party-live-band-dancing

Best of Hartford Magazine

How do you celebrate the best of the best? When Hartford Magazine wanted to honor the winners featured in their annual "Best Of” issue, BuzzEngine made certain that the partygoers were treated like celebrities. From the perfect venue and lighting to music and dancing, from food and beverage to business and social networking - we did it all.

OPERATIONS: Site selection • Facility contract negotiation • Set-up and Tear-down • Security SALES: Sponsor and exhibitor sales • Ticketing • Customer service MARKETING: Partnerships • Public relations • Media buying • Owned media • Metrics and reporting • E-mail blast CREATIVE: Floor plan design • Advertising fulfillment • Graphics • Program guide • Signage • Tickets